Breadvan_update_001: The client briefing
The client briefing and his design wishes
Niels van Roij Design was approached by a true car connoisseur. However, a modern sportscar from Maranello was not enough for this individual, who came to our London studio with his own idea of a Breadvan Hommage.
When this true admirer of the Italian brand reported to Niels van Roij Design in London with his special request to custom build a Breadvan Hommage, the design studio saw it as an honorable task to translate the iconic racing car into a car from the more recent past.
“We see it as a great privilege that we can honour the Breadvan through this Hommage commission,” says Van Roij. “It is a complex task to translate the essence of the legendary original into a contemporary design. We intend to be inspired by the original, but will ensure we are not limited by it in our creativity”.
Reimagine the icon
In a nod to the original Breadvan’s straight roof, admired by the client so much, he asked Niels van Roij Design to reimagine this, and many other unique features, on his one-off motor car. “The car will have to exude the romance of racing for its own sake, and on first glance should immediately place Breadvan Hommage in the line-up of the world’s greatest race cars.”
With our Breadvan Hommage we create a unique vehicle for our car collecting client. The intention is to use a modern aesthetic, boasting its very own timeless character, and to reinterpret the classic original – rather than designing a retrospective vehicle: Breadvan Hommage will be respectful yet un-nostalgic homage to the past.
Coachbuilding the aluminium Breadvan Hommage
Because this coachbuilding commission includes a full re-body and major interior changes it is a unique opportunity for Niels van Roij Design to allow full insight into the entire development: from ideation process, exterior and interior design, to final coachbuilding of the aluminium Breadvan Hommage. The complete openness that the London studio will offer on a weekly basis is exceptional within automotive design. For those who are interested it is a great opportunity to follow the creation of this one-off, step by step, through social media. Niels van Roij Design will report every Friday on the development and progress of the Breadvan Hommage.