COACHBUILD ROLLS-ROYCE BY NIELS VAN ROIJ DESIGN

Niels van Roij, foresees growing demand for bespoke services.

If catering to exacting customer demands was an Olympic sport, Niels van Roij Design would have countless gold medals. For the past decade, the studio has led the bespoke motorcars field, increasingly fulfilling wild automotive dreams.

Want your baby girl’s footprints depicted on the piano-white dashboard? No problem. How about having the stars over your home in Vero Beach, Florida, recreated in the headliner? Or your speakers veneered? Or the logo of your racing team echoed in the color scheme? Or the interior trim done in unique wood? The special cars by Niels van Roij Design are in high demand, with record bespoke projects each year following the other.

Our skilled woodshop artists worked with shades of beautiful wood. We developed special paint with particles for a special green effect, perfectly suiting the nature of the car.

For some of our clients, these are fun projects akin to customizing their super-yacht or private jet. Some sees it as creating automotive history. Clients want a personal statement, often aiming to create a future classic and act as brand ambassadors.

Our coachbuilding operation is the ultimate bespoke incarnation, where even the bodywork’s form is open to interpretation. Rolls-Royce’s, and many other brands are returned into coachbuilding one-off’s with the help of our studio

When you realize what coachbuilding entails, it’s clear why it’s rare—it’s about making a true commission model. The result is a truly hand-built motorcar, unlike anything mass-produced. It injects meaning in a way standard production cannot.

More Niels van Roij Design coachbuilt cars are due to technology capturing clients’ personalities in profound ways and the growing number of individuals buying exclusive cars as their first cars, expressing their personalities in unique ways.