The iconic front end of the '62 Breadvan features soft and rounded volumes with extremely sharp cuts and intakes. After numerous crashes the appearance of the nose was changed many times. The air intakes were remodelled almost every time after each of the crashes. The front grille did not only change shape, during some time it even completely disappeared. The classic Breadvan is a true character on its own and very functional. That car however isn’t the most well balanced piece of automotive design. In early sketches the search and experiment with the graphics found on the nose and side of the car can be clearly seen. Aiming to make a clear bloodline visible through design, particularly by focussing on the proportions and the graphics identifying the '62 Breadvan.
Eventually the ideation design process produces a so called key sketch: the one sketch chosen to be developed into more elaborated, rendered ideas. The next step, after selecting one of the ideation sketches, was fitting the design precisely over the technical layout of the base car and presenting it in a more refined way. All the surfacing and volumes were developed into a large variety of high resolution images. These renderings make the shapes easier to read and again a selection is made. This selection was developed into the clay model.
One of the focal points on the nose was experimenting with either keeping or changing the OEM headlights. We decided eventually to redesign the headlights. To alter the base car’s character, different graphics were needed. In particular to make this car a true Breadvan. The team has narrowed the headlight graphic. The two large openings in the bonnet have more space by the change in width of the headlights. Rather than cut out, these intakes are sculpted into our design. We’ve decided to go for a visor-like graphic of the windscreen. In fact the side windows and windscreen will appear as one. This is a subtle reference to the original car horizontal window lines. This meant extensive changes to the skin of the A-pillar. To make this work visually also the roof, bonnet and fender have to be changed.