Press release: Niels van Roij Design is working on unique coachbuilt Ferrari Breadvan Hommage
-London car design house Niels van Roij Design is working on a unique Ferrari Breadvan Hommage.
-The Hommage is built for an enthusiast of the original Ferrari Breadvan.
-The complete coachbuilding process will be shared through the social media of the design studio.
When a true admirer of the Italian brand reported to Niels van Roij Design in London with a special request to custom build a Breadvan Hommage, the design studio saw it as an honorable task to translate the iconic racing car into a Ferrari from the more recent past.
“We see it as a great privilege that we can honour the Breadvan through this Hommage commission,” says Van Roij. “It is a complex task to translate the essence of the legendary original into a contemporary design. We intend to be inspired by the original, but will ensure we are not limited by it in our creativity”.
Because this coachbuilding commission includes a full re-body and major interior changes it is a unique opportunity for Niels van Roij Design to allow full insight into the entire development: from ideation process, exterior and interior design, to final coachbuilding of the aluminum Breadvan Hommage. The complete openness that the London studio will offer on a weekly basis is exceptional within automotive design. For those who are interested it is a great opportunity to follow the creation of this one-off, step by step, through social media. Starting on 19 October, Niels van Roij Design will report every Friday on the development and progress of the Breadvan Hommage.
Motorsport has always played a critical role in the development of the automobile. The heritage of racing is a major inspiration for car manufacturers and car designers alike. Racing is a laboratory for development and endurance, where the battle between race teams is sometimes won by only a tenth of a second.
Another battle arose in 1961 when technical director Carlo Chiti and design boss Giotto Bizzarrini walked out on “Il Commendatore” Enzo Ferrari during a major internal conflict. The gentlemen were offered a job by privateer Giovanni Volpi within his Scuderia Serenissima race team. This angered Enzo Ferrari who decided to stop selling his regular customer Volpi any more cars.
Volpi then took the initiative to develop a unique car himself, to combat the powerful factory Ferrari 250 GTOs: a coachbuilt racer with its own bodywork based on a Ferrari 250 GT SWB Competition. Enzo Ferrari famously said: “Aerodynamics are for people who can’t build engines.” Bizzarrini, together with coachbuilder Piero Drogo, made the difference by creating a very streamlined car. The resulting appearance led the French press to call the car “La Camionnette”, while the English-speaking journalists baptized the rebellious creation as “Breadvan”
The Breadvan won the famous Goodwood Revival just last year without any fear of tire barriers. Making it clear once again that its creators really did understand aerodynamics.
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About Niels van Roij Design
Niels van Roij Design is the London-based, award-winning car design studio. The studio has completed research projects in the field of automotive design, coachbuilding and automotive research. With a compact team of top designers, Niels van Roij Design works with a variety of clients. The implementation of interdisciplinary projects makes the studio unique. A Tesla Model S based on a Shooting Brake was a recent commission.
About Niels van Roij
In addition to his design work for car brands, Van Roij writes articles for car magazines and publishes on strategic automotive design. Niels van Roij is also a guest lecturer at academies and universities worldwide. His work has been exhibited internationally, including at the London Transport Museum and the Victoria & Albert Museum. Van Roij was part of the 10 Downing Street Design Summit with Members of Parliament, he designed custom coachbuilt cars, worked on the design of the Future London Taxi and gives a Master Automotive Design keynote speech to the business and automotive world.
For more information
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