Adventum Coupe

coachbuilding project | status: finished

Adventum Coupe

What is Adventum Coupe?

Niels van Roij Design introduces the coachbuilt Adventum Coupe. The car design atelier has been commissioned to design the 2-door model, based on the most effortless, British luxury sport utility vehicle.

Production of the first motorcar, out of a strictly limited series of 100 units, has now begun. “The original, first generation of this British icon was launched in 1970. This car was presented in the Musée du Louvre in Paris exhibited as an exemplary work of industrial design”.


Because this coachbuilding commission includes a full re-design of both interior and exterior it is a unique opportunity for Niels van Roij Design to allow full insight into parts of the development: from ideation process, exterior and interior design, to coachbuilding and interior work. The complete openness that we as car design studio will offer is exceptional within automotive design.

For those who are interested it is a great opportunity to follow the creation of this vehicle, through social media. Niels van Roij Design will report on a regular basis on the development and progress of Adventum Coupe.

Welcome to Adventum Coupe!

British style icon now available as bespoke coupe

• Designed by car designer Niels van Roij
• Coachbuilt in limited series
• Built by coachbuilder Bas van Roomen
• Initiative by coachbuilding connoisseur Maurik van den Heuvel
Niels van Roij Design, famous for the recently unveiled Tesla-based Model SB and the Breadvan Hommage, unveiled Adventum Coupe. The design studio has designed this 2-door model based on the world’s best SUV, equipped with 5.0 Supercharged V8 and has also overseen the construction process. Designer Niels van Roij: “The original, first generation of this British icon was launched in 1970 and is exemplary automotive design work”. When the SUV was introduced, it was only available in a two-door body until 1981, when a 4-door version was introduced. The flagship model of this ultimate four-by-four is now in its fourth generation, which was never produced as two-door in this generation.


Adventum Coupe: carefully curated and personalized

“The bespoke Adventum Coupe is a real design statement with a distinctive, custom-made aluminum bodywork, built by coachbuilder Bas van Roomen. Unique personal ideas can also be added to the hand-produced exterior, such as subtle ventilation openings in the fender and the bonnet. The interior can be equipped with the finest materials. Van Roij explains: “In a co-design process with the future owner, we shape exterior and interior. We process the finest materials, such as Tweed, teak and lambswool. We make it so personal that even the favourite pinstripe from the owner’s suit can be incorporated into the interior.” The construction of the first Adventum Coupe has now been completed. According to Van Roij, every coachbuilt commission will be carefully composed: “If desired, each Adventum Coupe can have striking materials and colour schemes for both interior and exterior.


One-off car design and coachbuilding

Everything is possible: from unique fuel filler caps, duotone exterior paints, highly polished wood on the dashboard, personalized tread plates to colour-matched leather in chic patterns. Even refined embroidery is a possibility.” The body panels of Adventum Coupe, hand-beaten in aluminum by Van Roomen, differ from the A-pillar to the C-pillar, compared to the mass production model on which the car is based. Only the bonnet, fenders and boot lid are shared with the regular car. The front door has been completely redesigned: the previously existing vertical imitation ventilation openings are not returning in the design of Adventum Coupe. “Because: form follows function.” says Van Roij. “This new look visually extends the car. The shutlines of the door actively contribute to a more elegant side view. The interior has also been largely redesigned due to the major changes to the exterior.”

Adventum Coupe by Niels van Roij Design

Artic White paint and red nappa leather

The first example of Adventum Coupe is painted in Artic White and has a red leather interior. The luxurious character of Adventum Coupe is further underlined by the dashboard finished with black piano lacquer and the two separate, electrically operated captain chairs in the rear, instead of a regular rear seat. On this car, the newly designed and hand-constructed door panels feature a combination of black and red nappa leather. The tailor-made character is further underlined by the door pocket upholstered in red leather. The two door handles on the door panel are also unique: one for the front passenger, the other for the rear passenger.


Adventum Coupe is equipped with handmade teak

The entire floor of this Adventum Coupe is equipped with handmade teak: from the front seats to the trunk. In consultation with the buyer, Niels van Roij Design has chosen to apply a very special, white finish between the teak elements, in contrast to the regularly used black. The white lines combine tastefully with the exterior paint. In addition to the teak floor, with embossed red leather handle, the trunk has two hand-stitched black-red umbrellas. The handle and runner of every umbrella have the same red leather as is used in the interior and “Adventum Coupe” is subtly embroidered on the tie-wrap.


Commission your Adventum Coupe

The prices for the Adventum Coupe start from € 270,000, excluding taxes, for the 525hp 5.0 Supercharged V8, depending on the base vehicle and individual design requirements. Construction will start after a deposit of € 50,000. The coachbuilt process of Adventum Coupe takes at least 6 months, depending on tailor-made options and specifications. Those interested in this special SUV can contact Niels van Roij Design.

Teak in Adventum Coupe | Niels van Roij

Teak in Adventum Coupe

Making a high-quality teak deck requires specialization but also high-quality material. Teak is a strong and durable material that hardly shrinks or works. It is very easy to work with and has the great advantage that it does not splinter. It also has an anti-slip effect and an insulating value. Teak naturally has a greasy layer, which must be taken into account when processing the material. If a teak deck is used outside, with correct maintenance and treatment it will last more than 20 years. Teak decks are know from the yacht industry mainly. But teak is used in various branches. Woodworker Jeroen Kist: “Working with teak and subsequently processing is great. Just fantastic! Bending a tree into a completely different shape: it is always surprising how the drawings in the wood turn out. And these drawings can then be used for various objects, that are thereby enriched and embellished.”


Making a bespoke car teak in Adventum Coupe

The process of making a teak deck is divided into different layers. The first layer is the design. The design of the object, in this case the interior of Adventum Coupe, determines the distribution of the teak slats and the border parts. These border parts are the wider teak elements that are installed around the surface. When both the car designer and the woodworker are satisfied with the executed design, and measuring and positioning planks at the right place has been finalized, the start is made to glue it to the bottom piece. A teak deck is always made in combination with a base plate. This plate is there to create stability. The best base to use is a water-resistant Okoume base plate. Okoume is a sturdy, durable and waterproof plywood. The firmness is created by a water-resistant angle bonding of the wood grain.


Degrease and prime the teak deck

The teak parts to be glued are treated with a cleaner and the primer must be applied by means of a brush. And: all within one hour. This primer must be applied in a continuous layer and cannot be contaminated. For example, greasy fingers are a real issue. The teak parts must then be glued. The Okoume base plate is then provided with adhesive kit. This glue is well distributed with a glue comb. The teak parts are pressed into the glue and temporarily fixed in the grooves. This results in seams between the elements of teak. These are incorporated into the next step. Here too it is important that these joints are empty, clean and dry. The act of degreasing and priming is again carefully executed before rubberizing the teak deck will take place. For Adventum Coupe we have chosen to use a very special white kit.


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