Masterclass Automotive Design

keynote presentations

Masterclass Automotive Design

The story of automotive design

During the Masterclass Automotive Design the car is used as a metaphor, to let your audience see why every board of directors needs a designer!

There are often rich and beautiful stories in automotive design, the how and why, the reason behind the aesthetics. But it is rare that those stories completely get into the spaces, experiences and media that are surrounding the cars.

The Niels van Roij Design team feels at home in and around design. We understand the subtle meanings of designs in the automotive industry and are well versed in communicating them.

IPADE Business School in Mexico City:

The Strategy Of Seduction – on how design will be leading in the paradigm shift in the transportation sector.

Realizing the value of car design for your customers:

Design has a story to tell – a very beautiful story – but it is not often told. I can give an additional experience to your customers through the story of the design DNA of your brand, its heritage and portfolio – all in a fun, informative way.

It means that one or several vehicles will be presented, their design decoded. This is not only a very interesting new facet of the brand experience, but helps your customers to express themselves, for instance on why they prefer a particular car over one of the competition.


Niels van Roij on:

The Masterclass Automotive Design

Product launch:

Introducing the Kia Niro to the Dutch press., through the Masterclass Automotive Design.

Design DNA

One of many bespoke possibilities: in a very visual presentation your guests will be taken through the steps of designing a car. All of the challenges a car designer faces will be shown: from briefing, to design ideation, clay modelling, and the push towards production.

Which questions are asked in the automotive design industry? What is design DNA? How does the car design process works? How to perceive cars? And what is the meaning of white sheet of paper?

The fascinating journey of car design

Discuss packaging – the placement of all technical components such as drive train and engine – and even the importance of colour and trim can be discussed.

In a combination of words, images, drawings, pictures and videos a beautiful and rich picture is painted on the fascinating journey a car goes through before it gets the green light for production.

How will the design of car exteriors and interiors change, because of the paradigm shift towards electric drive trains and self driving cars?

Book now – get in touch with us!

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