Masterclass Automotive Design

keynote presentations

Masterclass Automotive Design

Masterclasses and keynotes


Niels provides keynotes during congresses and complete “one man” seminars on (car) design and design strategy. In the Netherlands and in the rest of the world. Usually for large groups, from a few hundred to a few thousand people. In English or Dutch. With inspiring content, enthusiastic presentation and activating short exercises, he gets all participants on the edge of their seats.


Niels provides in-company sessions on topics such as car design, strategic design and the human side of innovation.
For very diverse audiences in the most divergent locations: from international boardrooms to universities, Turkey Design Week, to a brand new fire station.

Get in touch with us – request a brochure or book below!

What are the possibilities?


You organize a conference, a customer day or, for example, the internal kick-off of a new car and you are looking for an inspiring keynote speaker. Niels offers the participants practical eye-openers and the enthusiasm to get started. And, key to his story, an independent view.
• Number of participants: 100 people or more.
• Duration: 30-90 minutes.


You are looking for someone who can train your colleagues on how to look at cars. You want state-of-the-art insights, enthusiastic interaction, smart, fast exercises and ultimately a good learning outcome.
Niels delivers an infectious mix of education and inspiration.
• Number of participants: 50 people or more.
• Duration: 1 or 2 afternoons.

The story of automotive design

During the Masterclass Automotive Design the car is used as a metaphor, to let your audience see why every board of directors needs a designer on board!

There are often rich and beautiful stories on automotive design, the how and why, the reason behind the aesthetics. But it is rare that those stories completely get into the spaces, experiences and media that are surrounding cars.

The Niels van Roij Design team feels at home in and around design. We understand the subtle meanings of designs in the automotive industry and are well versed in communicating them.

Keynote example – IPADE Business School in Mexico City:

The Strategy Of Seduction – on how design will be leading in the paradigm shift in the transportation sector. For the CFO’s and CEO’s of the large automotive manufacturers in Mexico.

Realizing the value of car design for your customers:

Niels can give an additional experience to your customers through the story of the design DNA of your brand, its heritage and portfolio – all in a fun, informative way.

It means that one or several vehicles will be presented, their design decoded. This is not only a very interesting new facet of the brand experience, but helps your customers to express themselves, for instance on why they prefer a particular car over one of the competition.


Niels van Roij on:

The Masterclass Automotive Design

Keynote example – product launch:

Introducing the Kia Niro to the Dutch press., through the Masterclass Automotive Design.

Keynote example – design DNA

One of many bespoke possibilities: in a very visual presentation your guests will be taken through the steps of designing a car. All of the challenges a car designer faces will be shown: from briefing, to design ideation, clay modelling, and the push towards production.

Which questions are asked in the automotive design industry? What is design DNA? How does the car design process works? How to perceive cars? And what is the meaning of white sheet of paper?

Keynote example – the fascinating journey of car design

Discuss packaging – the placement of all technical components such as drive train and engine – and even the importance of colour and trim can be discussed.

In a combination of words, images, drawings, pictures and videos a beautiful and rich picture is painted on the fascinating journey a car goes through before it gets the green light for production.

How will the design of car exteriors and interiors change, because of the paradigm shift towards electric drive trains and self driving cars?

Weekly car design videos

Welcome to the Niels van Roij Design YouTube channel. A channel with weekly updates on our car design for coachbuilding activities, design reviews of new or classic cars and updates on the Heritage Customs Land Rover Defender enhancement activities

The Niels van Roij Design YouTube channel is where car lovers from all over the world turn to get the best videos and insights into car design. Our channel is all about teaching you on car design, what it means and how it works. So if you’re into cars, make sure to subscribe to our channel right now. Find the direct link to the channel below:

Get in touch with us – request a brochure or book below!

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