BESPOKE ROLLS-ROYCE

Rolls-Royce based Masterpiece of Ultra-Exclusive Coachbuilding

Niels van Roij Design has introduced the latest addition to its exclusive Coachbuild series: Siver Spectre Shooting Brake. Unveiled in a private handover ceremony, it marks the first modern Coachbuild car announced in in the world based on this English brand made outside the factory. “Bespoke coachbuilding is a significant amount of work,” notes Niels van Roij. “Our clients here demonstrate a deep commitment to creativity and artistry. They’re becoming younger and more daring in their desires and expressions.”

Rolls-Royce based Bespoke Commissions

We are working in the most exquisite bespoke commissions.” For most luxury brands, bespoke services—custom creations for individual clients—represent the pinnacle of personalization. However, for Niels van Roij Design, it’s just the starting point. Each car is made-to-order, handcrafted by artisans, and offers a wide range of customization options. Clients can personalize exterior finishes, interior materials, dashboard clocks, door sill treadplates, and even the colour of the door-embedded umbrellas. “Bespoke is at the core of Niels van Roij Design identity,” says van Roij.

Bespoke Car Personalization

This bespoke experience extends beyond a mere list of options. For many, commissioning a bespoke Rolls-Royce based car is a passion project, celebrating a significant event or personal expression. “Our clients aren’t just buying luxury items; they’re making profound statements,” Van Roij explains. “For some, these commissions become part of a legacy that speaks volumes about them.” A bespoke Rolls-Royce reflects the owner’s personality rather than just defining it. The customization potential is vast, with models like the Phantom, Ghost, or Cullinan exhibiting vastly different vibes based on color choices alone. Despite diverse backgrounds, Van Roij notes a shared appreciation for heritage, craftsmanship, and patronage among clients. “A bespoke commission unites these elements to create something unique,” he says.