Bespoke Car Design and Coachbuilding

Make It Unique

At Niels van Roij Design, our bespoke customization and coachbuilding program is available for any car. Through our studio, you have the opportunity to craft a vehicle that reflects your personal vision. We can transform your car into something truly special, tailored to your exact preferences. The possibilities are endless, from custom colors to unique materials. Imagine an embossed family crest on your seats, your initials stitched into the interior, or a hand-stitched accent on the door. Maybe you’d like a branded detail on the dashboard or a custom exterior color? Every detail is crafted to meet the highest standards of quality. You can also choose from an array of luxurious materials, such as premium leathers combined with intricate designs, or cutting-edge carbon fiber.

Coachbuilding Your Dream Car

Our customization program invites you to be part of the design process for your vehicle. Most importantly, you will collaborate directly with our design studio. Our dedicated coachbuilding facilities, located in Northern Europe, are complemented by a showroom in Utrecht, Netherlands, that offers a one-of-a-kind experience. Here, you’ll explore samples of leathers, colors, and materials in person. After discussing your vision, we’ll create digital simulations to showcase the various possibilities. Our advanced design tools, along with our team of experts, will guide you through every step, from selecting colors to choosing accessories and materials. We also offer the opportunity to meet you in person, either at your home or at our showroom, followed by a tour of our coachbuilding facilities and a preview of your car’s potential configurations.

What Does Bespoke Feel Like?

Picture a sewing machine in motion, blue thread unwinding as the seats of the Breadvan Hommage come to life. The logo outline of the Breadvan Hommage is being stitched. It’s the details that define perfection—though, in truth, the details are not just “details.” Before any of this begins, we take swatches of colored leather and Alcantara from our shelves and discuss options with the client. Which colors resonate? Why? We drape materials over the seat and experiment with spools of thread in various shades. What stitching complements the design best? Leather and Alcantara samples are laid across the steering wheel—perhaps blue inserts? A custom leather selection? A yellow spool paired with blue Alcantara, or a piece of orange leather, maybe? Each choice creates a palette that ties the exterior and interior design together seamlessly. At Niels van Roij Design, you make the decisions. Welcome to a truly bespoke experience.