Car design

Every Niels van Roij Design Coachbuilding commission is, of course, incredibly special. Creating a motor car in honor of a family history is an extraordinary privilege; a responsibility that we have taken in previous projects and one we take very much to heart. The commissioning patron’s deep-rooted connection to the car is an inspiration – the result far exceeds a means of conveyance to become, quite literally, a moving work of art. Some of our cars have yacht inspired bodies. All are shaped entirely by hand using large sheets of aluminum. For the finish, our coachbuild designers work with the client, who present us often with uniquely colored references. The final shade of paint on our cars are bespoke too. A shimmering blend of oyster and soft rose, a bold red, a classic white metallic? Beautiful large white and bronze mica flakes adding a unique pearlescent quality? A effect that changes subtly under different light conditions? Paint knows no boundries and no secrets to us. Contrasting bonnets, matt clear coats, warmth and depth in the paints. Everything is possible.

Personal commission

Coachbuilding is a very unique competence to Niels van Roij Design. In years gone by, back at the turn of the century and later, people bought cars which were basically just a rolling chassis and they had no body. They took their rolling chassis to coachbuilders to create the body of the car. That was called coachbuilding. Then later, when cars became mass-produced, coachbuilding became too expensive and took too long. So, it faded away, as did the industry and the competence. About 10 years ago, we at Niels van Roij Design, discussed the notion of bringing the coachbuilding back to life. Could we allow and provide an opportunity for very select clients to create for themselves their very own car with its own unique body and its own unique execution? The answer was yes. We’ve been very successful in doing that. We now have a number of clients who are working with us on the creation of coachbuilding projects which will appear over the next years. To create a product like this, is to create the world’s greatest luxury product. We are talking about luxury in the broad sense of the word. Niels van Roij Design is a house of luxury in the business of making gorgeous and wonderful motor cars in the same way that other manufacturers may be in the business of making gorgeous timepieces or beautiful leather goods and so on. We make magnificent motor cars as items of luxury. To do coach building is a bit like haute couture, but even better because it’s haute couture in a one-off way. It’s that special gown that a lady has made for her and there is only one of them ever. It’s that special watch that is made for a gentleman, perhaps, and there is only one of them. That’s the same that we’re doing here. We’re making super special coachbuilt cars for very unique and wealthy customers. There will just be one of them.


Car design for coachbuilding is by commission. Our clients are connoisseurs, and car collectors, understand luxury, and are able to devote the time and energy into doing a collaboration with us on a particular coachbuild project. That will mean coming to the home of Niels van Roij Design maybe six, seven or eight times during the course of the years that the car is in creation.Working with our designers and our coachbuilding craftsman, leather people, and so on and so forth. They will collectively design and bring the car to life. Coachbuild is an extraordinary collaboration between patron and artisan. Drawing on years of experience, and its unique bespoke capabilities developed in the modern era, Niels van Roij Design has defined a new coachbuilding movement. Long accustomed to being able to commission every aspect of their motor cars’ appearance and specification, our clients are increasingly seeking opportunities to reach beyond and determine the motor car’s physical form.



Are you curious about the possibilities of coachbuilding by Niels van Roij Design for you? Let’s discuss all unique options for your tailor made dream car! Just like your bespoke suit, house and garden, your car deserves your excellent taste. Through coachbuidling by Niels van Roij Design it is possible to co-create your own dream car with us