BESPOKE CARS

Coachbuilding is a very unique competence to Niels van Roij Design. In years gone by, back at the turn of the century and later, people bought cars which were basically just a rolling chassis and they had no body. They took their rolling chassis to coachbuilders to create the body of the car. That was called coachbuilding. Then later, when cars became mass-produced, coachbuilding became too expensive and took too long. So, it faded away, as did the industry and the competence. About 10 years ago, we at Niels van Roij Design, discussed the notion of bringing the coachbuilding back to life. Could we allow and provide an opportunity for very select clients to create for themselves their very own car with its own unique body and its own unique execution? The answer was yes. We’ve been very successful in doing that. We now have a number of clients who are working with us on the creation of coachbuilding projects which will appear over the next years. To create a product like this, is to create the world’s greatest luxury product. We are talking about luxury in the broad sense of the word. Niels van Roij Design is a house of luxury in the business of making gorgeous and wonderful motor cars in the same way that other manufacturers may be in the business of making gorgeous timepieces or beautiful leather goods and so on. We make magnificent motor cars as items of luxury. To do coach building is a bit like haute couture, but even better because it’s haute couture in a one-off way. It’s that special gown that a lady has made for her and there is only one of them ever. It’s that special watch that is made for a gentleman, perhaps, and there is only one of them. That’s the same that we’re doing here. We’re making super special coachbuilt cars for very unique and wealthy customers. There will just be one of them.