Bespoke cars

Enhancing the automotive world with increased luxury and customization is the essence of Niels van Roij Design. Revamping and modernizing classic cars, creating unique supercars, and offering tailored fabrications are core to Niels van Roij Design’s mission.

In today’s business environment, the focus is on meeting customer needs. But what if customers don’t yet realize their needs? Anticipating desires before they are articulated allows you to exceed expectations and fulfill deeper wants. Our co-creation philosophy empowers clients to design their own cars. They can select materials and colors, define the vehicle’s silhouette, and even decide on the number of doors and windows.

The Niels van Roij Design smart factory integrates CAD, carbon fiber possibilities, electrical system engineering, drivetrain assembly, a paint shop, artisan leather works, and metal coachbuilding facilities. The capabilities are extensive. Whether crafting bespoke off-roaders, reimagining the design of an iconic car, or executing an intricate interior makeover, Niels van Roij Design’s skilled technicians and craftspeople operate under one roof, ready to execute luxurious modifications to bring your visionary concepts to life.

Niels van Roij Design Coachbuilding

The work of Niels van Roij Design wouldn’t be possible without the right team and partners. Over the years, Niels van Roij Design has assembled an exceptional team of passionate, industry-leading professionals and a global network of dedicated partners. Together, they create co-designed, luxury bespoke vehicles of outstanding quality and elegance.

Niels van Roij Design focuses on three main pillars. Firstly, delivering unique automotive interiors and exteriors. Examples include the world’s only Shooting Brake version of the Rolls-Royce Wraith, the one-of-a-kind Niels van Roij Design Adventum Coupe model based on the Range Rover Supercharged V8, and the Niels van Roij Design Breadvan Hommage inspired by the legendary V12 racer.

Secondly, transforming classic cars into modern, tech-enhanced vehicles that maintain the vintage look but without the reliability issues of old. For instance, our classic Red Head, all wrapped in sumptuous black leather with a striking red carpet.

Thirdly, resurrecting iconic automobiles, such as our modern-day iteration of the Daytona Shooting Brake Hommage, which boasts a brand new, sleek body on a contemporary Italian supercar chassis. This is one of the current Niels van Roij Design halo products, bringing a timeless classic into the modern era.



Are you curious about the possibilities of coachbuilding by Niels van Roij Design for you? Let’s discuss all unique options for your tailor made dream car! Just like your bespoke suit, house and garden, your car deserves your excellent taste. Through coachbuidling by Niels van Roij Design it is possible to co-create your own dream car with us