About Niels van Roij Design

We are a Car Design Agency

About Niels van Roij Design


we do what we do

We have a fascination for people. We believe it is important to be well informed: designers serve society and should therefore be familiar with it. Our team has a passion for design, from understanding the holistic overview to the smallest little detail. We love improving, iterating, researching and – the most important feature of our skill set – listening. Good design can make the world, and your tailor made motor car, a better place.


we do what we do

We are car design consultants and particularly interested in what a design can do to a human being. We have a broad interest, are curious and critical. Research is key to us and the starting point for everything we do. We get to the bare essence: question the question. Our studio is in London, our associates are everywhere. Our team has backgrounds in car design, marketing and design thinking. The design team is compact and London based, our associates network is big and worldwide. We work autonomous, but love to join forces. Design is no veneer. Design is strategy: the strategy of seduction.


we do – and how we could be useful to you

Niels van Roij Design is a London-based multidisciplinary automotive design studio. It specializes in coachbuilt motorcars. We are a design house: we have worked on concept cars and London taxi’s, design strategies and bespoke vehicles. Our design process is tailor made, we co-design with our clients: the patrons will participate in the design of their hand crafted, coachbuilt automobile. Every commission is a collaboration between the vehicle’s guardian and our London based design team.

Awards & Nominations

Winner – The Worshipfull Company of Carmen Award
Winner – Age UK: Award for Inclusive Design
Winner – Helen Hamlyn: Design Award for Creativity
Winner – Prins Bernhard Cultuurfonds Fellowship
Winner – The Worshipful Company of Coachmakers
Winner – Rolls-Royce sponsored project
Shortlisted – Pininfarina Design Competition
Shortlisted – CDN Interior Motives Design Awards
Shortlisted – Centenary Bursary Award

Selected exhibitions

2019 Geneva International Motor Show, GIMS (CH)
Victoria & Albert Museum – London Design Festival (UK)
The Old Sessions House – London Design Festival (UK)
New Taxis for London – Mayors Office London (UK)
Inclusive car interior – London Transport Museum (UK)

About Niels van Roij

Niels van Roij runs an award-winning automotive design studio. He has completed car design and research projects for automotive OEMs. After his career in car design in London, spanning over 10 years, Niels van Roij now solely focusses on car design for coachbuilding.

With a compact team Niels van Roij works from The Netherlands for a variety of clients on coachbuilt, handmade, high-end vehicles. He recently presented a one-off design of a Shooting Brake based on the Tesla Model S. Currently his design work is being executed based on an Italian V12 based motorcar: the Breadvan Hommage. Various other tailor-made vehicles, on different platforms, are also under construction. Recently the Range Rover based conversion named Adventum Coupe was introduced.

In addition to his car design work, Van Roij writes articles on automotive design. He is also a visiting tutor for various academies and universities worldwide. His work is exhibited internationally, including at the London Transport Museum and the Victoria & Albert Museum. Van Roij delivers keynotes and masterclasses around the world, where he is widely recognised as an inspiring speaker.

We’re looking forward to hearing from you
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