Niels van Roij Design: Elevating Morgan’s design

These 3 designs amplify Niels van Roij Design’s exceptional fusion of traditional craftsmanship and cutting-edge technology to new heights. This advancement is evident in the vehicle design itself. Achieving such a remarkable design necessitated innovative engineering to address challenges and devise crucial, albeit often hidden, solutions. During the development of these three car desigtns, Niels van Roij Design’s master stylists worked closely together. This collaborative approach is unique to Niels van Roij Design. For instance, advanced computer-aided design (CAD) software can be informed by the expertise of one of Niels van Roij Design’s carpenters, bringing experience from cabinet making and maritime applications. Balancing tradition with innovation is challenging yet essential for Niels van Roij Design.

The 3 cars feature more hand-formed elements and greater complexity than normal Morgan models. The to be aluminum body panels require 100’s of hours to be produced. These designs epitomize Niels van Roij Design’s 21st-century coachbuilding philosophy, showcasing the talent and capability of our engineering and production teams. Creating such a stunning design demanded immense craft skill combined with industry-leading technology. Balancing craft and technology, ensuring each enhances the other, is what makes Niels van Roij Design as a studio so special.

Car design for coachbuilding

During the development process, we see firsthand how artisan skills inform the latest CAD software and vice versa. This honest process is reflected in the finished product of each and every coachbuilding project by Niels van Roij Design. Niels van Roij Design continues to elevate the quality, perception, and integrity of its vehicles, and these designs are a testament to this evolution. We believe this project has set a new standard, helping to enhance the integrity of all future coachbuilding models.